What is a primary reason for regulating sign size?

Regulating sign size primarily promotes public safety and visibility. Properly sized signs ensure that they are legible and can be easily seen by pedestrians and drivers from a distance, allowing them to quickly comprehend important information without distraction or confusion. Oversized signs can obstruct sight lines, leading to hazards, especially in busy areas with high traffic. Additionally, signs that are too small may not be noticed at all, diminishing their effectiveness in communication. By establishing standards for sign size, municipalities aim to balance the need for effective advertising with the overarching necessity of keeping roadways and public spaces safe for everyone.

While aesthetic appeal, differentiation between businesses, and encouragement of local art are important considerations in a broader discussion of signage regulations, they are secondary to the fundamental goal of maintaining public safety and accessibility.